DIGITAL MARKETING

Digital Marketing

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.

 

Overall, digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

 

Types of Digital Marketing

1.      Search Engine Optimization (SEO)

2.      Content Marketing

3.      Social Media Marketing

4.      Pay Per Click (PPC)

5.      Affiliate Marketing

6.      Native Advertising

7.      Marketing Automation

8.      Email Marketing

9.      Online PR

10.  Inbound Marketing

11.  Sponsored Content

12.  Search Engine Marketing (SEM)

13.  Instant Messaging Marketing

Date : 13 Dec, 2019

  • DIGITAL MARKETING

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