BBA Subjects



These are some of the core subjects commonly included in BBA programs. Additionally, students may have the opportunity to choose elective courses or concentrations based on their interests and career goals. Elective subjects may include areas such as finance, marketing, human resources, international business, entrepreneurship, and others.

Bachelor of Business Administration (BBA) programs typically cover a wide range of subjects aimed at providing students with a comprehensive understanding of various aspects of business administration and management. While the specific subjects may vary slightly depending on the institution and the curriculum.

  1. Management Principles: Introduction to the fundamental principles of management, including planning, organizing, directing, and controlling.
  2. Marketing Management: Study of marketing concepts, strategies, market research, consumer behavior, branding, and advertising.
  3. Financial Accounting: Introduction to accounting principles, financial statements, balance sheets, income statements, and financial analysis.
  4. Managerial Economics: Application of economic principles to managerial decision-making, including demand analysis, production and cost analysis, pricing strategies, and market structure.
  5. Business Communication: Development of effective communication skills in business contexts, including written communication, oral presentations, and interpersonal communication.
  6. Organizational Behavior: Study of individual and group behavior within organizations, including motivation, leadership, team dynamics, and organizational culture.
  7. Human Resource Management: Introduction to HR functions such as recruitment, selection, training, performance appraisal, compensation, and employee relations.
  8. Operations Management: Study of operations and production management, including process design, quality management, inventory management, and supply chain management.
  9. Business Law and Ethics: Overview of legal principles and ethical considerations in business, including contracts, torts, intellectual property, corporate governance, and social responsibility.
  10. Financial Management: Study of financial decision-making, capital budgeting, risk management, capital structure, and financial markets.
  11. Entrepreneurship: Introduction to the concepts and processes of entrepreneurship, including opportunity recognition, business planning, financing, and venture management.
  12. Strategic Management: Analysis of strategic management concepts and frameworks, including SWOT analysis, competitive advantage, strategic planning, and implementation.
  13. International Business: Study of global business environments, international trade, foreign exchange markets, multinational corporations, and global strategy.
  14. Information Technology in Business: Introduction to the use of information technology in business operations, decision-making, and strategic planning.
  15. Research Methodology: Introduction to research methods and techniques used in business research, including data collection, analysis, and interpretation.